Founder View

PartoftheperspectivebehindMedcards

I’d like to share part of my perspective — the real problems that shaped the product, and what we are deliberately not trying to become overnight.

01

Friction to book and track coverage

Many people are too tired to call or travel just to sign up for a service — myself included. The same friction shows up with insurance programs: remembering what is covered, tracking usage so limits are not exceeded, and understanding which clinics are in network. We solve this by showing clinics in your region, highlighting which ones are linked to the user’s insurance programs, clarifying covered vs not covered options, and keeping policy statistics for how much was spent and how much remains. AI makes this more flexible: you can text something like “I broke my leg, it’s in a lot of pain.” The AI does not recommend a diagnosis. It helps you find a hospital and open their site or call — and if it looks urgent, it may suggest calling an ambulance. It does not run medical tests itself. That protects users from earlier industry mistakes where AI overconfidently assessed health conditions.

02

Proof of care, shared on your terms

Today, people often need proof of medical visits — for work, personal accountability, or peace of mind. Many worry about illnesses and want a controlled way to show selected visits or a full medical record to other people or companies. Medcards lets users share specific visits or broader records through the service, with visibility and revocation under their control.

03

Empty charts when you change clinics

This hits people who travel often — for example, returning to a hometown. In Belarus alone there are many medical organizations, and each one tends to create its own record and history. Doctors are forced to work with nearly empty information from patients like me: I do not remember what I did, when, or which tests I already had. If users can share or create medcards and visits for specific purposes, doctors, patients, and organizations all waste less time reconstructing the past.

04

Family care as a real community

By “family” we mean a community of people — relatives, couples, friends, caregivers. As a dog owner, I forget where I took my pet for care. I asked my mom — she has the same problem with me. With Medcards, she can follow my tests and, when needed, even book for me so I do not skip them. Most often this matters for couples with children who want one place for history, vaccinations, and upcoming visits.

05

Documents nobody wants to decode

Handwriting and dense lab reports still create avoidable friction. Our service lets organizations and users upload documents so AI can read them and show what matters more clearly. Today this works with images; broader formats are on the roadmap, but we will not pretend they are already finished.

An important correction

I am not talking about moving the entire healthcare ecosystem onto Medcards at this stage — and I do not plan to attempt that in the next five years. I am talking about removing repeated friction and adding real convenience for users and organizations.

What this already means for B2B

Insurance companies

Fewer repetitive calls and messages can reduce staffing load. Direct competition inside a product used by the right audience can improve conversion versus scattering budgets across the whole open web. New applications or payments can arrive from one service without chasing the client through disconnected channels.

Medical organizations

Clinics can work with clearer user context and more precise conversion among people already looking for care. Owners and managers can use dashboards for a clinic or a holding (a group of clinics) and compare performance against internal KPIs.

Where conversations stand today

I am currently in discussions with representatives of one clinic and one insurance company in Belarus — they are connected, and negotiations are progressing, though there are no finalized results yet. That honesty matters more than inflated traction claims.

What we are building toward

A practical layer between patients, families, clinics, and insurers: searchable care, portable records, controlled sharing, and AI that helps people take the next useful step — without replacing clinical judgment.

Основатель Medcards